Shoesmyth
Shoesmyth creates orthopedic chappals and sandals for women who want comfort without compromising on style. With a focus on arch support, acupressure soles, and soft cushioning, their footwear is designed for long wear, festive dressing, work-from-home comfort, and everyday errands. Their mission is clear: orthopedic doesn’t have to look boring. Not anymore.
The Problem
Shoesmyth had a differentiated product orthopedic chappals and sandals designed for comfort and style but no online presence. The founders needed a fast, reliable way to launch their brand across both Amazon and DTC, with messaging that clearly positioned them as a premium-yet-accessible alternative in a crowded market. Their core challenge was showing women that comfort doesn’t have to come at the cost of aesthetics.
Our Approach
We started by refining the brand narrative: “Ortho Footwear, Made Stylish” a simple, confident line that became the anchor across all platforms. From there, we took a dual-track approach:
On Shopify, we built a minimal, mobile-first storefront that felt clean, warm, and easy to navigate — with focused product pages, clear sizing info, and WhatsApp integration.
On Amazon, we created conversion-optimized listings with keyword-rich titles, SEO-driven bullet points, and compelling content that highlighted features like arch support, acupressure soles, and pillow-soft cushioning.
What We Delivered
Shopify Website
Clean homepage with a comfort-first narrative and clear category flows
Mobile-first product pages with clear benefits and occasion-based use cases
Size guide, payment integration, and cart flow designed for ease
Warm brand voice and visuals throughout
Amazon Listing Setup
SEO-optimized titles and bullet points
Backend search terms and structured A+ content layout
Variation mapping for size and color
Listing images with lifestyle context and feature callouts
The Outcome
Website launched in 7 days — fast, functional, and conversion-ready
Amazon listing approved and live with minimal revisions
Clear, unified brand voice across both DTC and marketplace
Strong early interest from shoppers — with keyword visibility improving within 2 weeks of launch
A launch-ready foundation built to support both performance marketing and organic discovery
Final Thoughts
Shoesmyth had a bold product idea — footwear that feels therapeutic but looks good enough to wear anywhere. Our job was to make sure the digital experience matched that promise. By pairing clean design with comfort-led messaging, we helped Shoesmyth show up like a real brand from day one — trusted, thoughtful, and ready to grow.
